At Asesores, we turn institutional events into impactful stories. Two years after its opening, we helped UPS present its international logistics hub in Barcelona with a narrative focused on innovation, sustainability, and public-private collaboration.

The event brought together UPS leadership from Europe and Spain, institutional representatives, clients, and key media outlets. We designed a 360º experience featuring strategic content, media relations, social media, and an exclusive guided tour for journalists. With over 50 attendees, 25 media features, and an audience of 650,000 people in just two days, we transformed the inauguration into a benchmark for effective communication in the logistics sector.